Soulja Boy at the BET Awards earlier this year

Soulja Boy is developing quite the bling collection. At 18 he has more paper around his neck that most people will make in a year.

The S comes from his Crank Dat video, and appears to be entirely encrusted with yellow diamonds, the current rock of choice by hip hop royalty. Anyone know where he got his watch?

Soulja Boy at the Grammys this year. A rare shot of him with shades off (although they’re only a few inches away from his face). SB is a born marketer; everything he sports is promoting SOMETHING.