yums shoes Soulja Boy has signed a deal with Yums shoes, an up and coming streetwear brand, to design an exclusive Soulja Boy-brand range of shoes and clothing.

soulja boy and yum shoes sign deal to produce soulja boy clothing

Soulja Boy’s Yums bling!

S. Beezy will team up with graffiti artist and designer Tex to create his first new sneaker…

soulja boy and graffiti artist Tex

… that will debut at the same time as Soulja Boy’s 2nd album release “Back to School” AND Soulja Boy’s cartoon!

Yums Shoes is fast becoming a major force in urban streetwear. The rapper will appear in both television and print advertising for the line as well as five webisodes that will air on both the Yums and Soulja Boy websites.